The International Advertising Association (IAA) recently selected Vivid Ascent, a Chicago-based integrated marketing agency, to manage all social media communications for the group's 42nd World Congress event in Moscow May 12-14, 2010. The IAA is the largest global advertising and marketing association represented in six out of seven continents and 76 countries around the world. Every two years renowned leaders in international advertising and communications gather at the IAA World Congress to discuss critical issues and opportunities facing their industry. Confirmed speakers include Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, Maurice Levy, Chairman & CEO Publicis Group, Michael Mendenhall, SVP Chief Marketing Officer Hewlett Packard, Sir Martin Sorrell, Chief Executive Officer WPP, Emelio Azcarraga, CEO, Televisa, Kiyo Akasaka, Under Secretary-General Communications, The United Nations and many more.

The IAA hired Vivid Ascent to promote key messages proffered at the World Congress via Twitter and Facebook. "The immediate nature of Twitter and Facebook allows us to reach a much broader international audience from within the Kremlin," Dan O'Brien, CEO of Vivid Ascent explained. "Social media marketing is a highly effective means to build 'brand voice' within a global community. If you follow the IAA hashtag or fan them on Facebook, you'll be part of the action without ever getting on an airplane!"

Social Media Marketing - Best Practices
Dan O'Brien, CEO, Vivid Ascent

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This year's IAA World Congress theme is "Change: Consequences", and the surprising, global penetration of social media will be an important topic for the speakers. Many of the biggest global advertisers integrate social media into their television commercials and print ads, utilizing the personal networks of millions of people to help grow their brands. Video interviews of these top advertising and marketing leaders will also be broadcast on the iaamoscow2010.com website during the Congress.

You may follow the Congress, and join in the conversation from Moscow on Twitter with "IAAbuzz" and the #IAA2010 hashtag, or fan the IAA on Facebook (facebook.com/IAAbuzz).

Vivid Ascent is an integrated marketing agency that puts the internet at the heart of all marketing programs. They're experts in Public Relations, Web Design/Development, Social Media, Advertising and Search Engine Optimization. Follow Vivid Ascent at twitter.com/vividascent, facebook.com/vividascent or vividascent.com.