Website Design and Game Development

Client:

Rust-Oleum

What They Sell:

Protective paints and coatings for both home and industrial use.

The Project Summary:

Rust-Oleum created a true innovation in the spray paint category when they launched "Rust-Oleum Universal Spray Paint". All spray cans prior to Universal will not dispense paint if they are turned sideways or upside down. Rust-Oleum Universal is the only spray paint that will maintain a continuous flow of paint, even if it's turned upside down. Vivid Ascent was selected to create the new website, along with ideas to attract attention and increase participation on the site. We built an interactive site, with a contest that allowed project pictures and video uploads and social sharing. We also built a cool "Color the Universe" game where players can spray paint astroid-like furniture in space with their choice of five colors of paint.
Very fun! Try it here: http://bit.ly/rust-oleumuniversalgame

The Challenge:

Accelerate awareness using social media and interactive tools to help establish this new brand.

The Results:

The new website attracted thousands of new visitors and many uploaded pictures of their projects that were made with Rust-Oleum Universal. The clients characterized the successful website and game as one of the most effective in their new product launch experience.

Services We Provided:

Website design and development, game idea and development, social media strategy, contest management and search engine optimization.