Vivid Ascent - Integrated Marketing Reinvented
Search Engine Optimization (SEO)
Client:
World's Largest Kitchen Tool Direct Selling Company
Their Line of Business:
Entrepreneurial business opportunities through home-based direct sales of unique kitchen ware
The Project Summary:
Our client had a big investment tied up in their website, but they weren't appearing well in Google search results and their online community was declining. We transformed their website with strategic marketing recommendations and technology optimizations that made it much more relevant and useable for customers. Vivid Ascent leveraged their content within online social communities to dramatically improve awareness and recruitment of new sales consultants.
The Challenge:
In a cluttered marketplace, our challenge was to turn around a declining website audience and increase awareness of their business by attracting thousands of new, monthly visitors to their website.
The Results:
In nine months, we doubled their monthly website visits from 1.4 million to over 3 million visits per month.
Services We Provided:
Marketing strategy, search engine optimization, viral video seeding and website design consultation.
Search Engine Optimization (SEO)
Client:
Hudson
What They Sell:
Permanent and temporary staffing, consulting and recruitment outsourcing
The Project Summary:
The professional staffing industry was declining as the recession forced companies to shrink staff, so Hudson focused on areas that would help them grow. Interactive marketing programs represented the most effective means for Hudson to increase their share of a shrinking market. They hired Vivid Ascent to teach their global marketing teams how to optimize their global websites to increase traffic and search engine visibility.
The Challenge:
As the job market shrunk, our challenge was to grow awareness of Hudson's featured capabilities that had the best potential to help other companies grow (like Enterprise Risk Management, Financial and Legal outsourcing).
The Results:
Vivid Ascent published the "Global SEO Leadership Guidelines" and trained their global technology and marketing teams on search engine optimization best practices. This helped their websites appear on Google’s page-one search results for many of their most important keywords in local markets. Hudson received a significant increase in new RFP's for these services.
Services We Provided:
Search engine optimization, public relations, strategy and technology consulting.
Search Engine Optimization (SEO)
Client:
Sinatra Real Estate
Their Line of Business:
Chicago and New York commercial and residential real estate services, including a real estate brokerage in New York.
The Project Summary:
Vivid Ascent was hired to build four websites to promote this new real estate corporation in two of the biggest real estate markets in the country. Our research and experience led to a search engine optimization strategy that elevated Sinatra's sites above the competition in local real estate searches, despite the fact that we are competing against much more established competitors. The design conveys depth, user-experience insight and the most high-value keywords and site optimization. (http://www.sinatraandcompany.com/)
The Challenge:
Build three new real estate websites and one new brokerage website to help launch the new Sinatra Real Estate Company. The sites had to offer a persuasive and inviting user interface and be visible in search results despite the large number of well established competitors. Vivid Ascent created a unique framework for the property search and display tool that is visible to the search engines (unlike most other real estate property search tools). Not only is it highly intuitive, but it is also visible to the search bots for better organic ranking.
The Results:
A Google search for the address of Sinatra featured properties delivers the Sinatra website at the top of search results. Sinatra and Company is off to a great start despite the difficult real estate marketplace. Their website increases their credibility and allows clients to find the right property within seconds. As Sinatra and Company grows, their search presence will accelerate allowing them to compete effectively within the established real estate marketplace.
Services We Provided:
Website design and development, search engine optimization (SEO) and social media consulting.