Search Engine Optimization (SEO)

Client:

World's Largest Kitchen Tool Direct Selling Company

Their Line of Business:

Entrepreneurial business opportunities through home-based direct sales of unique kitchen ware

The Project Summary:

Our client had a big investment tied up in their website, but they weren't appearing well in Google search results and their online community was declining. We transformed their website with strategic marketing recommendations and technology optimizations that made it much more relevant and useable for customers. Vivid Ascent leveraged their content within online social communities to dramatically improve awareness and recruitment of new sales consultants.

The Challenge:

In a cluttered marketplace, our challenge was to turn around a declining website audience and increase awareness of their business by attracting thousands of new, monthly visitors to their website.

The Results:

In nine months, we doubled their monthly website visits from 1.4 million to over 3 million visits per month.

Services We Provided:

Marketing strategy, search engine optimization, viral video seeding and website design consultation.

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Search Engine Optimization (SEO)

Client:

Hudson

What They Sell:

Permanent and temporary staffing, consulting and recruitment outsourcing

The Project Summary:

The professional staffing industry was declining as the recession forced companies to shrink staff, so Hudson focused on areas that would help them grow. Interactive marketing programs represented the most effective means for Hudson to increase their share of a shrinking market. They hired Vivid Ascent to teach their global marketing teams how to optimize their global websites to increase traffic and search engine visibility.

The Challenge:

As the job market shrunk, our challenge was to grow awareness of Hudson's featured capabilities that had the best potential to help other companies grow (like Enterprise Risk Management, Financial and Legal outsourcing).

The Results:

Vivid Ascent published the "Global SEO Leadership Guidelines" and trained their global technology and marketing teams on search engine optimization best practices. This helped their websites appear on Google’s page-one search results for many of their most important keywords in local markets. Hudson received a significant increase in new RFP's for these services.

Services We Provided:

Search engine optimization, public relations, strategy and technology consulting.