Digital PR: Social Media Relations

Client:

CBOE (Chicago Board Options Exchange)

Their Line of Business:

Exchange-traded equity, index and ETF options

The Project Summary:

Our client needed a new PR distribution strategy to reach the growing and influential digital news sources who don't read traditional press releases. They wanted to gain exposure for their corporate communications initiatives in the most influential blogs, forums and sites where they had little visibility. Vivid Ascent created “Social Media Releases” where journalists could copy and embed rich media content like videos, pictures and graphs to help them tell their stories better online. We designed, built and promoted the SMR’s so this client received much better coverage, as well as page-one search results on Google.

The Challenge:

Taking complex information about financial regulation and derivatives trading and transferring it into a social media format for greater penetration in digital news.

The Results:

Our client became the first exchange in the world to distribute news in this Social Media Release format. Content from these Social Media Releases have been syndicated to blogs, social networks and online news sites, including Forbes.com.

Services We Provided:

Media relations, website design and digital strategy, copy-writing, search engine optimization, on-site video filming and post-video production.