Trinity Master Brand Identity Project

Client:

Trinity International University (TIU)

What They Sell:

A renowned Christian university with several world-class schools including an undergraduate, four-year college, a divinity school, a graduate school, a law school and an adult education school.

The Project Summary:

Vivid Ascent led the research and development of a new "Master Brand" positioning for the university to provide a Master Brand umbrella to integrate all the separate schools into one, unified brand. We interpreted the research and created the positioning, new logo designs for each school, a marketing plan and an interactive master brand toolkit so their collective communications reinforced a singular, world-class brand.

The Challenge:

To build a new, differentiating brand identity that would better define and integrate the schools in a way that would help them grow.

The Results:

All the Trinity schools have adopted the new master brand, which is being rolled out in 2011.

Services We Provided:

Strategic brand consulting, marketing plan development, logo design and Master Brand Toolkit development.