Advertising Research, Planning and Placement Services

Client:

IntercontinentalExchange (NYSE: ICE)

Their Line of Business:

ICE is the leading global exchange and OTC market operator providing a diverse range of commodity and financial derivatives products for institutional trading participants.

The Project Summary:

In the fast paced world of derivatives trading, ICE provides a premier electronic platform for risk managers and institutional investors to execute sophisticated trading strategies. We conducted a competitive analysis of the other leading exchanges and built an advertising placement strategy, including television, print, internet and out of home. We leveraged our extensive industry knowledge and contacts to create an efficient, budget conscious branding campaign in both broad-based media outlets and highly-targeted verticals.

The Challenge:

Although ICE has superior technology and exclusive commodity contracts and financial indexes, it competes against other international exchanges with similar offerings. We needed to heighten awareness of the trading opportunities available to ICE participants.

The Results:

ICE awareness has transformed from a small, entrepreneurial start-up to the leading comodities player in the global marketplace.

Services We Provided:

Competitive analysis, strategy consulting, media planning and buying services.