Should I Follow All Followers? (pt II)

Should I Follow All Followers? (pt II)

So in deciding if @1KrazyKorean is a Twitterite whose tweets I wish to follow, I use this checklist:

1. Are tweets relevant to my objectives? For example, do they give me info related to my professional and/or personal interests? Do they make me laugh? Introduce me to new bands?

2. Could the follower be a prospective client or referral source at some point? Or heck, a friend?

3. How frequently does he/she tweet?

4. What’s the balance of tweets, vis a vis first tweets or replies?

Unfortunately, @1KrazyKorean didn’t fit my objectives, so I took a pass. It’s important to note, that if you decide not to follow, that follower might ultimately decide to stop following you. There are Twitter apps that make it easy to do so. But if a follower just doesn’t fit into your objectives, I don’t think that’s such a bad thing.

That said, if you are a consumer goods company planning a major new roll-out you would have a different objective, one that would be likely be focused on getting as large an audience as possible. If that’s the case, then follow ‘em all (oh, and email me).

Out for now.
Josh