Social Media Mapping – A Plea for a Disciplined Marketing Approach

Social Networking

While social media dominates the conversation among marketing executives, most companies are very slow to adopt it. The unrestrained nature of the medium makes a lot of executives nervous. [Read more...]

12. Not Leveraging Social Media – 12 Days of SEO Mistakes

Should I Follow All Followers? (pt II)

Should I Follow All Followers? (pt II)

So in deciding if @1KrazyKorean is a Twitterite whose tweets I wish to follow, I use this checklist: [Read more...]

Should I Follow All Followers? (pt I)

Should I Follow All Followers? (pt I)

Anyone on Twitter gets a steady stream of new followers. The question is: do you reciprocate and follow them all? Or do you look at the profile, activity levels and types of posts? [Read more...]

Opinion Bubbles

Opinion Bubbles

The real estate bubble popped in 2008/2009. The bubble that’s replacing it is the Who Has the Scariest View of Our Future Bubble. Let’s hope it pops soon, as well. [Read more...]

CBOEPR.com Social Media Release site launched

In an effort to bring a better prospective for bloggers and social media enthusiasts about the news from the Chicago Board of Options Exchange (CBOE), the company has launcheCBOEPR.com.

We will follow future developments on this site and its success in this different channel.

Bad Stock

“Bad Stock”

My friend and I were watching a soccer game at our favorite local watering hole the other day and witnessed first hand some horrible reputation management. We were perched at the bar drinking Bud Light bottles (we’ve learned from experience that ordering drafts at this place is a lot like gambling). When we ordered our second round, the bartender looked to the other end of the bar and informed a heavy-set middle-aged gentleman that they were running out of Bud Light. [Read more...]

Facebook Page vs. Direct Mail

So, last week I had a really fun time with my daughter who is going to Calvin College in September. We went to The Container Store – I now have to admit how much I absolutely love this store because of all the cool organizational boxes, bags, tubes, trunks, etc. With this you can make a pretty good estimate of my personality type. [Read more...]

Social Risks and Rewards

I hate my Bank. Dealing with them is worse than sticking a red hot poker in my eye. After a particularly frustrating call with them today, where I basically worked my way up as high as I could on the phone tree, and then was told anything from here on out had to be done in writing, I had just had it. I was so mad. I ended up crying just to get some of that negative energy out of my system. And then what did I do??? [Read more...]