About our interactive marketing company & services
Vivid Ascent is the first integrated marketing company to apply strategic search engine optimization to the design and execution of all marketing programs.
The company was founded in 2009 by Dan O'Brien, the former President of Brand Clariti and Ray Carmichael, owner and CEO of Strategics, a 20-year old integrated marketing agency specializing in public relations.
As the former Global Director of Advertising at Accenture, Dan was responsible for integrating all online and offline advertising programs. Everyone agrees that integration is important and necessary, although very few companies do it well. Dan saw the importance of the search engines in every aspect of the buying cycle and determined to create a marketing approach that represented the true integration of all marketing disciplines using search engine best practices.
As a long-time PR professional, Ray saw how being on the first page of Google search results had emerged as the leading source of credibility and awareness, in many ways surpassing old standbys like the New York Times or Wall Street Journal. But at the same time, he also understood that a purely tactical approach to search engine optimization didn't take enough advantage of this reality.
Seeing an opportunity to address all of these issues in one fell swoop, Dan and Ray merged their organizations in early 2009 to form Vivid Ascent.
Today, Vivid Ascent delivers on its promise of providing a complete range of fully integrated services, including PR, SEO, Advertising, Web Design/Development and Video, all fueled by Strategic Search Engine Optimization.